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“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” ~ George Bernard Shaw 1. Assistance in the license application process for setting up a TV Channel We provide counseling and guidance to fill up the relevant application for TV channel license as per government norms. more.... 2. Technical Support We provide integrated technology solution to willing clients. These include mapping the specific requirements of the clients and accordingly design technology solution for the clients. We have got in-house expertise to judge and acquire the accurate News Gathering, Engineering and news room systems. We do the integration of different technologies at a very cost-effective option. more.... 3. Infrastructure – Design & Development We design the complete establishment as per the requirements of the functioning of the organization. The number of departments, their employees, and the requirement of proximity of one department with another are strategic in effective utilization of space. As space is dear, this is a critical activity. We have team that specializes in designing the office space including Studio Floor and Newsroom. more.... 4. Editorial & Programming These are core to the functioning of a TV channel. Keeping in all the attributes that are provided by our research team and endorsed by our clients, we design a content outline, which is adhered to while implementing everyday production. We also upgrade the requirements periodically as per the market’s or the client’s demand. more.... 5. Packaging, Look and Feel How should a channel look? This is a critical question and determines the positioning of the channel in the market. Keeping in mind the target audience, the content and the existing image of the client group, we design a look that effectively communicates the philosophy of the channel. Depending on the requirement this activity may be done in-house or abroad. 6. Research and Analysis for Media Specification and genres. Our research and analysis team does extensive research into a wide range of media activities. It involves collecting data from different sources and intense primary research. We find out the current market trends in different content segments, revenue share and the prospect for new contents. Our advice on content planning is based on this research. 7. Overall Planning – Micro and Macro In consultation with the promoters, we shape the goal of the organization, including deadline oriented steps that have to be taken compositely by the organization. Our planning includes micro & macro level activities including one time Establishment Budget, Monthly Recurring Budget, Over Head Expenses, Revenue Share, Cost Cutting systems and Distribution budget. 8. Corporate Image We have a separate team to project an effective corporate image from designing logo to corporate slogan. We design the required departments, their functioning, working systems and co-relations. We support to create a healthy environment and corporate look. 9. Branding and Promotions Our in-house creative and Marcom team synergise their expertise to carry out an extensive branding exercise. We determine the platform and the content of the campaigns. 10. Manpower Planning and Placement Our Team will map the manpower requirement and creates an effective personnel structure as per industry norms. A team on the basis of the determined requirements will be made which can address and overcome everyday challenges. We support to create the job specifications for individual members of the team. We acquire the best personnel for our clients. more.... 11. Training & Development We train new workers as well as orient old workers as per the requirement of the organization. As we believe that the workers make an organization, we place special emphasis on training. Often, we take the help of media veterans to do the exercise. more.... 12. Distribution Strategy Distribution today is mission critical. We design a solution that makes our client reach the right eyeballs without spending mindlessly. A special team analyses the requirement, and with on-ground information does a detailed planning on how and when to reach the circles of priorities. 13. Supervision of Dry Run, Launch and Hand over We hand-over a functioning system within three months of launch. However, our clients may call us in as and when needed.
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