“If you have an
apple and I have an apple and we exchange these apples then
you and I will still each have one apple. But if you have an
idea and I have an idea and we exchange these ideas, then
each of us will have two ideas.” ~ George Bernard Shaw
Assistance in the license application process for setting
up a TV Channel
We provide counseling and
guidance to fill up the relevant
application for TV channel license as per government norms.
2. Technical Support
We provide integrated technology
solution to willing clients. These include mapping the
specific requirements of the clients and accordingly design
technology solution for the clients. We have got in-house
expertise to judge and acquire the accurate News Gathering,
Engineering and news room systems. We do the integration of
different technologies at a very cost-effective option.
Infrastructure – Design & Development
We design the complete establishment as
per the requirements of the functioning of the organization.
The number of departments, their employees, and the
requirement of proximity of one department with another are
strategic in effective utilization of space. As space is
dear, this is a critical activity. We have team that
specializes in designing the office space including Studio
Floor and Newsroom.
4. Editorial & Programming
These are core to the
functioning of a TV channel. Keeping in all the attributes
that are provided by our research team and endorsed by our
clients, we design a content outline, which is adhered to
while implementing everyday production. We also upgrade the
requirements periodically as per the market’s or the
5. Packaging, Look and Feel
How should a channel look?
This is a critical question and determines the positioning
of the channel in the market. Keeping in mind the target
audience, the content and the existing image of the client
group, we design a look that effectively communicates the
philosophy of the channel. Depending on the requirement this
activity may be done in-house or abroad.
Research and Analysis for Media Specification and
Our research and analysis team does
extensive research into a wide range of media activities. It
involves collecting data from different sources and intense
primary research. We find out the current market trends in
different content segments, revenue share and the prospect
for new contents. Our advice on content planning is based on
Overall Planning – Micro and Macro
In consultation with the promoters, we
shape the goal of the organization, including deadline
oriented steps that have to be taken compositely by the
Our planning includes micro & macro
level activities including one time Establishment Budget,
Monthly Recurring Budget, Over Head Expenses, Revenue Share,
Cost Cutting systems and Distribution budget.
8. Corporate Image
We have a separate team to project an
effective corporate image from designing logo to corporate
We design the required departments,
their functioning, working systems and co-relations.
We support to create a healthy
environment and corporate look.
9. Branding and Promotions
Our in-house creative and
Marcom team synergise their expertise to carry out an
extensive branding exercise. We determine the platform and
the content of the campaigns.
10. Manpower Planning and Placement
Our Team will map the manpower
requirement and creates an effective personnel structure as
per industry norms.
A team on the basis of the determined
requirements will be made which can address and overcome
everyday challenges. We support to create the job
specifications for individual members of the team.
We acquire the best personnel for our
11. Training & Development
We train new workers as
well as orient old workers as per the requirement of the
organization. As we believe that the workers make an
organization, we place special emphasis on training. Often,
we take the help of media veterans to do the exercise. more....
12. Distribution Strategy
Distribution today is
mission critical. We design a solution that makes our client
reach the right eyeballs without spending mindlessly. A
special team analyses the requirement, and with on-ground
information does a detailed planning on how and when to
reach the circles of priorities.
13. Supervision of Dry Run, Launch and Hand over
We hand-over a functioning
system within three months of launch. However, our clients
may call us in as and when needed.