Research & Content

 

Content Work

MEDIASOLUTION understand that the technology solutions are there purely to produce and support content development. Hence, in addition to the technology solutions that we provide, we have created a division that develops custom content for our clients.

The content categories we work on are primarily in the non-fiction genres, such as – Corporate films, Ad films, Product films, Training films, Educational films, Internet Virals, Animation films, Web sites, Virtual Walkthroughs, E-zines, Magazines, and Newsletters.

We develop, or assist in developing content in any of the above categories.

We also assist our clients in determining the nature and manner of developing and delivering content. That is, we assist our clients in determining the ‘what's’, ‘whys’, ‘wheres’ and ‘hows’ of any specific content development effort. In a way the brainstorming on developing a corporate or ad film, a developmental documentary or a product film may be outsourced to us. With the help of our research team we may provide several possible propositions, keeping the basic requirements and constraints in perspective, for our clients or partners to choose from.

We have a group of professionals who have the experience of working in leading content organizations such as The Times of India, Sahara Samay, and Aaj Tak. Members of the team have created commercially viable content for several platforms.

 

 Research Work

MEDIASOLUTION.in undertake research works in the following categories -

Corporate, Product, Opinion, Election, Constituency Feedback, Impact Assessment of development projects and Project Reports.

We undertake research both in the Primary and Secondary categories. 

In the category of Primary Research we undertake research of both Quantitative and Qualitative nature of any level and any sample size.

We undertake Quantitative research both in the form of ground levels surveys or Telephonic Surveys. Depending on the need of the client our telephonic surveys can be Manual or CATI  (Computer Assisted Telephonic Interviews).

The Qualitative Researches are done in the form of FGDs (Field Group Discussions) and Stakeholder Research.

In Secondary Research we employ teams to extensively study available material and analyse them to create the relevant hypotheses for our clients.

We have a group of professionals and associates who have experience in several important research activities such as –

 1. The World Bank: Rapid Stakeholder Research Study across the length of Ganga.
 2. BBC: A special research study on both sides of LOC, i.e. India's Kashmir and POK. 
 3. UN AIDS: One of it's kind census of Red Light Areas of Bihar
 4. UN: Urban attitude towards poverty in India


These are apart from the regular research we do for designing content for media institutions.

Field Force: Field force of any size can be arranged within a stipulated time across India except for the politically sensitive areas, such as - Manipur, Nagaland etc.

 

    

 

Clients

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